The AOL Networks Blog

Allie Kline Joins AOL as Advertising.com Group’s Chief Marketing Officer

12/12/12

Allie Kline Joins AOL as Advertising.com Group’s Chief Marketing Officer

As the Advertising.com Group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount, which is why I’m thrilled that Allie Savarino Kline has joined as Chief Marketing Officer for Advertising.com Group.  In this newly created global role, Kline will oversee marketing strategy to drive demand for the Group’s advertising solutions for publishers, advertisers and agencies. She will report directly to me.

Kline has an extensive background in brand management and marketing strategy for technology-focused organizations. Most recently she was the Chief Marketing Officer for big data and social graph company 33Across, where she worked with over 375 Fortune 1000 advertisers and 650,000 global publishers. Prior to that role, Kline served as Vice President, Marketing at Brand Affinity Technologies (BAT) where she oversaw the company's brand development, marketing, and athlete and celebrity relationships. Prior to BAT, she ran global marketing for Unicast, a leader in rich media advertising for over 10 years.

Kline earned a B.A. in corporate communications from Ithaca College. She is a frequent industry speaker and press spokesperson, and was named to Fast Company’s “Fast 50” list for Internet video innovation in 2005. Kline also serves as a board member on Jack Myers’ Women’s Media & Mentoring Initiative. 

We are excited to welcome Allie to the Advertising.com Group leadership team. Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role. We look forward to her leadership in building out our marketing strategy and teams both here and abroad as the Advertising.com Group brand continues to evolve as a force in the online and programmatic marketplace.

Ned Brody
CEO, Advertising.com Group
Twitter: @NedBrody

Tags: Advertising.com Group, Allie Kline, Chief Marketing Officer, CMO, Marketing