The AOL Networks Blog

Making Your Dashboard Work for You

11/05/12

Making Your Dashboard Work for You

When it comes to running a display advertising campaign, pacing and performance are the most important factors in the overall success or failure of a marketer’s campaign.  For those who have managed a display campaign through a DSP, you know how important the dashboard is for efficient campaign management - after all it’s the center of all management activity. With this thought in mind, there are four key factors every marketer should be aware of when it comes to sophisticated dashboards and the benefits: access to real-time data, pacing visuals, performance visuals and quick edit features.

#1 Real-time Widget to display delivery metrics from TODAY in real-time

It is essential to have real-time delivery data accessible to ensure that all campaign decisions are made with the most relevant and accurate information. After all, how can you quickly and efficiently make informed campaign decisions without accurate and timely data available at your fingertips?

#2 Pacing visual to compare between delivery and target (based on smooth delivery calculation)

Typically campaign pacing is relatively straight-forward. They’re either on or off target, pacing smoothly or over/under-delivering. However, there isn’t always enough time to check in on all of your campaigns as frequently as you’d like. So when managing a portfolio of campaigns and strategies, it’s essential have a quick and easy visual to illustrate how each campaign is pacing based on its budget, end date, and delivery.

#3 Performance visual customizable to view various metrics to cater to each campaign’s unique goal

Unlike pacing, performance isn’t always so cut and dry. In the end, performance means different things for different marketers, campaigns, and strategies. For that reason, Advertising.com has designed a flexible dashboard that can be customized to display the performance metrics that matter specifically to an individual campaign, whether the goal is eCPC, eCPA, or branding. Plus the addition of summary ‘trending’ charts can help identify overarching patterns or trends in a campaign’s performance. 

#4 Quick edit functionality to streamline updating campaigns, when desired:

If a change is necessary due to the campaign’s pacing or performance, it is also crucial to have quick and easy access to make the desired adjustment. So we thought, why shouldn’t that be included as part of the dashboard as well? This way you can quickly and easily make any desired changes.

All in all, does your dashboard meet the cut? The AdLearn Open Platform’s new dashboard suite is the first of many exciting innovations to come. Contact us for more information about the AdLearn Open Platform and its new dashboard features.


The AdLearn Open Platform (AOP) is Advertising.com’s real-time bidding technology platform for advertisers release into beta in March of 2012. AOP incorporates AdLearn, Advertising.com’s award winning ad management system, as the decisioning engine behind all campaigns.  AdLearn is a proven, mature and scalable ad management platform that has been delivering superior results for advertisers for over a decade.  AOP also offers clients a transparent view of campaign performance, diagnostics as well as post-campaign analytical insights.

Marianne Gutshall
Director, Product Management

Tags: AdLearn Open Platform, Advertising.com, AOP, Campaign performance, Dashboard, DSP, Marianne Gutshall