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Global Marketers Believe Online Video More Efficient Than TV
Majority of those surveyed cite better engagement and scale

5th June 2013, London - The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study conducted by Be On, the new AOL global branded content business. Although TV is consider ... Read more
CEA Selects Engadget to Produce Best of CES Awards
Arlington, VA - May 20, 2013 - Today the Consumer Electronics Association (CEA)(R) announced that it has selected Engadget, the tech news outlet with obsessive coverage of cutting-edge gadgets and consumer electronics, to coordinate, judge and produce the official "Best of CES" award program at the International CES(R) in January 2014. ... Read more
Cambio and Billboard Magazine Forge Digital Partnership For 2013 Billboard Music Awards
Exclusive Content Debuts on Cambio's New Platform

Adds Executive Talent to Support Explosive Growth

New York - May 16, 2013 - Cambio, one of AOL's leading entertainment destinations, today announced a partnership with Billboard Magazine to serve as the exclusive digital partner for the 2013 Billboard Music Awards. The partnership includes tur ... Read more
AOL CELEBRATES ITS 28TH BIRTHDAY WITH ITS FOURTH MONSTER HELP DAY
Over 2000 AOL Employees Supporting 54 Volunteer Projects Across 21 Offices Worldwide

New York (May 16, 2013) - Today, AOL sets out on its fourth Monster Help Day - whereby over 2000 employees take part in the global community service day, a tradition which was started in honor of AOL's 25th birthday (now celebrating 28th birthday). The initiative enables employees ... Read more
AOL TO OFFER EXCLUSIVE MOBILE WEB PORTAL TO VERIZON'S SMARTPHONE CUSTOMERS
(NEW YORK) May 6, 2013 - AOL (NYSE: AOL) announced today a content distribution partnership that will bring the AOL.com portal to Verizon Wireless smartphones and certain tablets running the Android, Windows Mobile and RIM operating systems. It is the first time that AOL will be the exclusive provider of the VZW Home mobile web portal on smartphones and tablets for the nation's largest wireless carrier ... Read more
AOL to Launch Video Audience Measurement, Powered by Nielsen Online Campaign RatingsTM
New Measurement to Help Advertisers Buy Across TV and AOL Digital Video

NEW YORK, NY - APRIL 30, 2013 - AOL today announced a collaboration with Nielsen to measure the audience viewing AOL's library of over 620,000 premium videos. The custom AOL Video Reach (AVR), powered by Nielsen Online Campaign Ratings, will express audience measurement in the language of TV, ... Read more
AOL Unveils New Global Branded Video Content Offering: Be On, a Part of The AOL On Network
AOL Unveils New Global Branded Video Content Offering: Be On, a Part of The AOL On Network

Meets the Growing Interest by Advertisers to Create Native Video Advertising

New York, NY - April 30, 2013 - The AOL On Network, AOL's premium video platform, today announced a new solution for advertisers and agencies to connect branded video ... Read more
AOL, FreeWheel, and Mediaocean Partner to Connect Television Buyers with Digital Viewing
FreeWheel launches FourFronts to connect the $70 billion TV advertising business with the explosive growth of IP video consumption

SAN MATEO, California - April 30, 2013 - AOL, FreeWheel, and Mediaocean today announced a partnershipwhich, upon implementation, will allow AOL to enable marketers to extend their existing television buying workflow and systems to reach target audie ... Read more
AOL'S INVESTMENT IN ORIGINAL PROGRAMMING TAKES CENTER STAGE AT DIGITAL CONTENT NEWFRONT WITH LAUNCH OF NEW 2013 VIDEO SLATE
Sarah Jessica Parker, Hank Azaria, Nicole Richie, Gwyneth Paltrow, Tracy Anderson, The Sartorialist and Jonathan Adler Anchor AOL On 2013 Video Programming Slate

New York, NY - April 30, 2013 - Continuing its investment in premium original content, AOL today announced its new slate of original web series that will premiere on the AOL On Network, AOL's premium vide ... Read more
AOL AND VUGURU PRESENT THE HIGHLY ANTICIPATED SECOND SEASON OF HIT SERIES LITTLE WOMEN BIG CARS
AOL AND VUGURU PRESENT THE HIGHLY ANTICIPATED SECOND SEASON OF HITSERIES LITTLE WOMEN BIG CARS
New York, NY - (April 15, 2013) - AOL and Vuguru, an independent studio founded by Michael D. Eisner that finances world-class story-driven content for digital and emerging platforms, today announced the highly anticipated premiere ... Read more
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