Introduce
Create awareness with audiences discovering your brand for the first time.
Video · OTT · CTV
Turn attention into action.
Reach audiences through video across publisher sites, apps, OTT, and connected TV—and connect that attention to measurable campaign outcomes.
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One video strategy. Three ways to reach viewers.
Reach audiences with video across premium publisher sites, apps, and digital environments, then extend into OTT and connected TV.
Video
Video can do more than build awareness.
Video is one of the most effective ways to communicate quickly, demonstrate value, introduce a product, and make a brand memorable.
- Premium video reachAccess quality video opportunities across digital environments.
- Flexible formatsActivate video through in-stream and other available video placements.
- Audience targetingFocus delivery around the consumers most relevant to your campaign.
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OTT
Reach viewers inside streaming experiences.
OTT delivers television and video content over the internet rather than through traditional cable or satellite distribution.
- Streaming environmentsPlace brands alongside internet-delivered television and video content.
- Cross-device viewingReach streaming audiences beyond a single device or screen.
- Connected campaignsUse OTT as part of a larger video and cross-channel media strategy.
OTT vs. CTV: OTT describes how content is delivered—over the internet. CTV describes the television device on which that content is watched.
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CTV
Take your performance strategy to the biggest screen.
CTV gives marketers the impact of the television screen with the flexibility of digital advertising. Ad.com helps advertisers extend video campaigns into these environments while maintaining a focus on audience reach and measurable performance.
- Streaming reachReach viewers across connected television environments.
- Incremental exposureAdd another screen and another opportunity to reach valuable audiences.
- Performance measurementConnect big-screen exposure with downstream digital activity.
Use sight, sound, and motion throughout the journey.
Video does not have to sit exclusively at the top of the funnel.
Explain
Show how a product, service, or idea works.
Reinforce
Stay visible as consumers continue researching.
Drive action
Give interested viewers a clear path toward the next step.
The right video for the objective.
Different campaigns require different roles from creative.
- A short message can create recognition.
- A product-focused video can demonstrate value.
- A longer story can build understanding.
- A performance-oriented creative can move directly toward action.
Ad.com gives advertisers flexibility to make video part of the strategy rather than treating it as an isolated branding tactic.
Use CTV across the funnel.
Build awareness
Introduce brands, products, and campaigns on the largest screen in the home.
Expand reach
Add streaming audiences to an existing video strategy.
Reinforce messaging
Create another high-attention touchpoint within a broader campaign.
Support action
Connect viewing exposure with measurable digital activity later in the journey.
How Video works
- 1
Choose the campaign objective
Define what the video should accomplish.
- 2
Bring your creative
Use video assets designed around the audience and message.
- 3
Reach relevant viewers
Activate across available publisher, app, and digital video environments.
- 4
Measure beyond the view
Evaluate how video contributes to engagement and broader campaign results.
Video works better when the rest of the journey is connected.
- A consumer may first see the brand in video.
- Then encounter a display ad.
- Later read relevant content.
- Search the category.
- Compare products.
- And finally convert.
Build campaigns that recognize the journey does not happen inside one channel.
Put video to work across more of the media plan.
Build awareness. Create interest. Drive measurable response.